Google Business Profile Optimisation: A Step-by-Step Guide
If you run a local business and you’re only going to do one thing for your SEO, optimising your Google Business Profile should
Peak SEO offers affordable SEO for small businesses that want more clicks, more calls and more customers from their website and Google Business Profile
Pay As You Go - No Long Term Contracts
SEO-first websites built to rank, load fast and convert more of your visitors into real enquiries.
Google Ads management focused on turning ad spend into real enquiries and phone calls.
I make SEO simple for small businesses, so you get more of the clicks, calls and customers you need to grow. Everything’s explained in plain English, and you’ll never be handed technical jargon or those end-of-month reports that don’t actually mean anything.
Think of me as your guide up the search results. I’ll help you attract the right customers, build trust online and turn your website and Google Business Profile into assets that genuinely move your business forward.
With clear strategies, high-quality SEO content and transparent pricing, you’ll always know exactly what your investment is doing for you.
Gone are the days of long-term contracts and confusing pricing structures. Instead, Peak SEO offers a tailored approach where you only pay for what you truly need, when you need it.
The PAYG model means you buy a block of hours and use them however you like - no fixed packages, no expiry dates.
Need keyword research this month and a technical audit the next? No problem. You stay in control of the priorities, and nothing gets done unless it moves the needle.
It’s flexible, transparent, and designed to make every hour (and every pound) count.
No account managers, no outsourcing. You deal with me directly from the first conversation to the last.
Rankings measured by enquiries, calls and footfall. Not impressions that don't convert.
No long contracts, no hidden clauses. Scale up, pause or change direction whenever your business needs to.
Plain-English updates on what's being done and why. No jargon, no technical waffle, no surprises.
Rated by small business across Warwickshire and beyond
EXCELLENT Based on 6 reviews Posted on Google 3P innovationTrustindex verifies that the original source of the review is Google. I’ve had an excellent experience working with Rob Haggan at PEAK SEO. From the very start, Rob was professional, knowledgeable, and genuinely focused on helping the business improve its online presence. What really sets Rob apart is his clear communication and personalised approach, he doesn’t hide behind jargon or confusing reports; instead, he explains everything in practical terms. Rob's transparent pricing and flexible services were refreshing, there were no long-term contracts or hidden fees, just a service that’s tailored to what I needed.Posted on Google Rachel PalmerTrustindex verifies that the original source of the review is Google. Rob is building my hairdressing business website for me and I’m really impressed with what he’s done so far. I had no idea what I wanted to begin with, but he’s come up with so many great ideas and kept me informed throughout the whole process. He’s also completed everything much quicker than I was expecting. I would highly recommend him!Posted on Google Char MTrustindex verifies that the original source of the review is Google. Rob is super knowledgeable and was great at helping me understand SEO and I’m seeing results already! Thank you!Posted on Google Richard DashTrustindex verifies that the original source of the review is Google. My agency uses Rob as a Freelance SEO expert and his skills, knowledge and general approach to projects are invaluable. He has helped us to provide our existing clients with a more well rounded marketing package which has led to great feedback for our agency. Rob is easy to work with, gives clear instruction and makes white labelling services pain free. Looking forward to many more projects in future. Thanks Rob.Posted on Google Nicola KempTrustindex verifies that the original source of the review is Google. Fantastic service, great insights and they always go above and beyond. Highly recommend Rob and the teamPosted on Google Kerrie PalmerTrustindex verifies that the original source of the review is Google. I’ve recently worked with Rob to improve the SEO on my website, and I’m so pleased with the results. He really took the time to understand my business and gave me tailored advice that’s already made a big difference to my website’s visibility. They clearly know their stuff when it comes to SEO but explained everything in a way that was easy to understand. They were super helpful, always quick to respond, and shared loads of useful tips I can keep using. I’ve already seen an increase in traffic and my site’s ranking has improved, which is exactly what I was hoping for. I’d highly recommend The Peak SEO to anyone looking to boost their website, Thanks RobVerified by TrustindexTrustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more
Straight answers to the questions most small businesses ask before choosing an SEO partner.
You work directly with me, not an account manager or a junior. There are no long contracts, no bundled retainers and no “mystery work”. Every hour is spent on things that move rankings, traffic and enquiries. Because I work with a small number of clients, you get proper attention, not agency conveyor-belt SEO.
That depends on what will make the biggest difference to your business. Typical work includes improving your Google Business Profile, fixing technical issues, creating or improving key pages, strengthening internal linking, improving content and making sure your site is built to convert visitors into enquiries. You’ll always know what’s being worked on and why.
You simply choose how many hours you want each month and that time is spent on the highest-impact SEO work for your site. You can scale up, scale down or pause at any time. There are no contracts, no minimum terms and no pressure to stay if it’s not working for you.
SEO is not instant, but it is one of the most reliable long-term growth channels. Some improvements can show results in weeks, especially for local SEO, but most businesses see meaningful progress over three to six months. I’ll always be honest about what’s realistic for your market and competition.
If your customers search for your services online, then yes. Good SEO means more of the right people finding you at the exact moment they need what you offer. For most small businesses, it becomes one of the best-value, highest-return marketing channels once it’s set up properly and maintained.
Latest Posts
If you run a local business and you’re only going to do one thing for your SEO, optimising your Google Business Profile should
If you run a small business and you’re not showing up on Google when people nearby search for what you do, you’re handing
If you’ve ever looked into local SEO, you’ll have come across the word “citations” at some point. It’s one of those terms that
Affordable SEO for small businesses that want more clicks, more calls and more customers from their website and Google Business Profile.
Peak SEO Agency © 2026, All rights reserved.