Axt Haus:
Case Study

Web Design, SEO and Google Ads

Building a Search-First Website That Drives Bookings

Built from scratch and grown into a high-performing online platform generating 25,000+ visits a year, with 88% coming from Google.

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Affordable SEO for Small Businesses

From New Venue to
Online Booking Engine

SEO-first website, ongoing SEO and Google Ads driving 25,000+ visits per year and 3,000+ monthly interactions from Google.

The Client

Axt Haus is an axe throwing venue and bar in Chester, offering experiences, group bookings and events. From day one, the business needed a website that didn’t just look good, but actually drove bookings and enquiries.

I was brought in right at the start to build the website and set up the foundations properly, then continue supporting the business with ongoing SEO, website maintenance and Google Ads.

The Challenge

This wasn’t about fixing a broken website. It was about building everything from scratch and getting it right the first time.

Axt Haus needed:

• A website that could clearly explain the experience
• A structure that worked for SEO from day one
• A site that converted visitors into bookings and enquiries
• Strong visibility in Google search and Maps
• A platform that could grow with the business

In other words, they didn’t need a brochure. They needed a proper online marketing engine.

The Approach

The site was designed and built with SEO and conversion in mind from the very beginning.

The focus was on:

• A clear, SEO-first site structure around experiences, bookings and events
• Fast, mobile-first performance
• Simple, persuasive pages that guide visitors to take action
• Proper technical SEO foundations
• A site that could easily be expanded and improved over time

Once the site was live, the work didn’t stop. I continue to support Axt Haus with:

• Ongoing SEO
• Website maintenance and improvements
• Google Ads setup and optimisation
• Google Business Profile optimisation

Everything is treated as one joined-up system, not separate “marketing channels”.

The Result

Today, Axt Haus has a strong and growing online presence driven mainly by Google.

Some headline numbers:

• Over 3,000 customer interactions per month from Google
• Over 800 five-star reviews on their Google Business Profile
• Over 25,000 website visits in the last year
• 88% of all website traffic comes from Google

The website is no longer just a place people look at. It’s a core part of how the business gets customers.

Between organic search, Google Maps and Google Ads, the site consistently drives:

• Bookings
• Enquiries
• Event interest
• Footfall to the venue

Why This Matters

This result didn’t come from throwing money at ads or relying on a pretty design.

It came from:

• Building the site properly from the start
• Putting SEO foundations in place early
• Treating the website as a business asset, not a brochure
• Improving and refining things over time
• Using SEO, Google Maps and Google Ads together, not in isolation

The Takeaway

Axt Haus is a great example of what happens when you:

Build a site properly from day one and treat it as the engine of the business.

Instead of constantly patching things up later, everything was built to support long-term growth from the start.

This is the same approach I use for other businesses who want more than “just a website”.

Recent Reviews

What Clients Say About
Peak SEO

      EXCELLENT  
   Based on 6 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   3P innovation 
 
 
 
 Trustindex verifies that the original source of the review is Google. I’ve had an excellent experience working with Rob Haggan at PEAK SEO. From the very start, Rob was professional, knowledgeable, and genuinely focused on helping the business improve its online presence. What really sets Rob apart is his clear communication and personalised approach, he doesn’t hide behind jargon or confusing reports; instead, he explains everything in practical terms.

Rob's transparent pricing and flexible services were refreshing, there were no long-term contracts or hidden fees, just a service that’s tailored to what I needed.
  
 
      Posted on Google  
   
   Rachel Palmer 
 
 
 
 Trustindex verifies that the original source of the review is Google. Rob is building my hairdressing business website for me and I’m really impressed with what he’s done so far. I had no idea what I wanted to begin with, but he’s come up with so many great ideas and kept me informed throughout the whole process. He’s also completed everything much quicker than I was expecting. I would highly recommend him!
  
 
      Posted on Google  
   
   Char M 
 
 
 
 Trustindex verifies that the original source of the review is Google. Rob is super knowledgeable and was great at helping me understand SEO and I’m seeing results already! Thank you!
  
 
      Posted on Google  
   
   Richard Dash 
 
 
 
 Trustindex verifies that the original source of the review is Google. My agency uses Rob as a Freelance SEO expert and his skills, knowledge and general approach to projects are invaluable. He has helped us to provide our existing clients with a more well rounded marketing package which has led to great feedback for our agency. Rob is easy to work with, gives clear instruction and makes white labelling services pain free. Looking forward to many more projects in future. Thanks Rob.
  
 
      Posted on Google  
   
   Nicola Kemp 
 
 
 
 Trustindex verifies that the original source of the review is Google. Fantastic service, great insights and they always go above and beyond. Highly recommend Rob and the team
  
 
      Posted on Google  
   
   Kerrie Palmer 
 
 
 
 Trustindex verifies that the original source of the review is Google. I’ve recently worked with Rob to improve the SEO on my website, and I’m so pleased with the results. He really took the time to understand my business and gave me tailored advice that’s already made a big difference to my website’s visibility.

They clearly know their stuff when it comes to SEO but explained everything in a way that was easy to understand. They were super helpful, always quick to respond, and shared loads of useful tips I can keep using.

I’ve already seen an increase in traffic and my site’s ranking has improved, which is exactly what I was hoping for. I’d highly recommend The Peak SEO to anyone looking to boost their website, Thanks Rob
  
 
  
  
 
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