Peak SEO:
Case Study

Local SEO Case Study

Peak SEO – From Launch to Local Market Leader

How a brand-new business reached 67.9% Share of Local Voice for “SEO” using the same process I use for clients.

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Affordable SEO for Small Businesses

If It Works for an SEO Agency,
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How I took Peak SEO from zero to market leader for “SEO” using consistent Google Business Profile optimisation.

The Client

Peak SEO is my own SEO consultancy, launched in January 2025 and based in Warwickshire. Even though I help other businesses get found on Google, I knew that if I couldn’t rank my own agency in one of the most competitive local categories, I had no business selling local SEO to anyone else.

The keyword I wanted to compete for was simple, and very competitive: “SEO”.

The Challenge

Local SEO for “SEO” is tough.

You’re competing against:

• Other agencies
• Freelancers
• National companies with local offices
• Businesses who have been around for years

When Peak SEO launched, it had:

• A brand new Google Business Profile
• No history
• No authority
• No momentum

The goal was not just to show up occasionally, but to build consistent, dominant visibility across the local area.

The Approach

I treated Peak SEO exactly like a client project and focused almost entirely on doing Google Business Profile properly and consistently.

Rather than chasing shortcuts, I focused on using the platform as Google intends:

• Setting the right primary and secondary categories
• Fully building out services and products
• Running offers and updates
• Posting weekly updates
• Keeping information accurate and complete
• Aligning the website with the GBP
• Building relevance, trust and consistency over time

No tricks. No spam. Just proper, sustained optimisation.

The Result

After 12 months of consistent work, Peak SEO now has:

• 67.9% Share of Local Voice (SoLV) for the term “SEO”
• Market leader position across the area
• Dominant coverage in the Google Map Pack
• Consistent top positions across most of the grid

In Local Falcon terms, Peak SEO is now the market leader for this keyword in the local area.

This is in a market with 100+ competitors, many of whom have been around far longer.

Why This Matters

Why This Matters

This result didn’t come from hacks or one-off tweaks. It came from:

• Using Google Business Profile properly
• Being consistent
• Doing the fundamentals well
• Letting the results compound over time

And most importantly:

This is exactly the same process I use for plumbers, accountants, venues, trades and other local businesses.

If this approach can work in one of the most competitive local SEO categories there is, it will work in almost any local market.

The Three Peaks
Local SEO System

Curate

Convert

Cultivate

Recent Reviews

What Clients Say About
Peak SEO

      EXCELLENT  
   Based on 6 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   3P innovation 
 
 
 
 Trustindex verifies that the original source of the review is Google. I’ve had an excellent experience working with Rob Haggan at PEAK SEO. From the very start, Rob was professional, knowledgeable, and genuinely focused on helping the business improve its online presence. What really sets Rob apart is his clear communication and personalised approach, he doesn’t hide behind jargon or confusing reports; instead, he explains everything in practical terms.

Rob's transparent pricing and flexible services were refreshing, there were no long-term contracts or hidden fees, just a service that’s tailored to what I needed.
  
 
      Posted on Google  
   
   Rachel Palmer 
 
 
 
 Trustindex verifies that the original source of the review is Google. Rob is building my hairdressing business website for me and I’m really impressed with what he’s done so far. I had no idea what I wanted to begin with, but he’s come up with so many great ideas and kept me informed throughout the whole process. He’s also completed everything much quicker than I was expecting. I would highly recommend him!
  
 
      Posted on Google  
   
   Char M 
 
 
 
 Trustindex verifies that the original source of the review is Google. Rob is super knowledgeable and was great at helping me understand SEO and I’m seeing results already! Thank you!
  
 
      Posted on Google  
   
   Richard Dash 
 
 
 
 Trustindex verifies that the original source of the review is Google. My agency uses Rob as a Freelance SEO expert and his skills, knowledge and general approach to projects are invaluable. He has helped us to provide our existing clients with a more well rounded marketing package which has led to great feedback for our agency. Rob is easy to work with, gives clear instruction and makes white labelling services pain free. Looking forward to many more projects in future. Thanks Rob.
  
 
      Posted on Google  
   
   Nicola Kemp 
 
 
 
 Trustindex verifies that the original source of the review is Google. Fantastic service, great insights and they always go above and beyond. Highly recommend Rob and the team
  
 
      Posted on Google  
   
   Kerrie Palmer 
 
 
 
 Trustindex verifies that the original source of the review is Google. I’ve recently worked with Rob to improve the SEO on my website, and I’m so pleased with the results. He really took the time to understand my business and gave me tailored advice that’s already made a big difference to my website’s visibility.

They clearly know their stuff when it comes to SEO but explained everything in a way that was easy to understand. They were super helpful, always quick to respond, and shared loads of useful tips I can keep using.

I’ve already seen an increase in traffic and my site’s ranking has improved, which is exactly what I was hoping for. I’d highly recommend The Peak SEO to anyone looking to boost their website, Thanks Rob
  
 
  
  
 
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